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What is Google? A search engine, right? A tool for scanning the billions of pages housed living on the internet in order to find the information you’re looking for. Right?
Well, no. The searching thing is certainly Google’s primary service but not its actual business (it doesn’t charge for the searches, as we know). No, Google is an advertising business, pure and simple.
It’s a college. No it’s not, it’s a record label. Sorry, it’s a TV studio. Hang on, no, it’s a computer games firm.
Let’s start again. Confetti is definitely a bar and meeting place. And all of the above, it seems.
Nestling in the centre of Nottingham, Confetti is quite unlike any media company I’ve ever encountered. And I’ve encountered a few. Established in 1994, the organisation launced as a well-equipped, creative technology school for college students and school leavers. It was the vision of Craig Chettle and initially worked with The People’s College of Further Education. As Craig puts it, “We wanted to create a place and an opportunity that was not available to us when we were in further education.”
“There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very beginning. And we always will.”
This morning, a bouquet and an apple with a bite missing were placed outside the Apple store on Regent Street. It was the first of many tributes to Steve Jobs, who has died aged 56.
Alongside Steve Wozniak, Ronald Wayne and Mike Markkula, Jobs founded Apple Inc. in 1976. Long before pads, pods and phones, Apple had a mission to develop the first practical and affordable home computer. It was in 1984 that an emotional Jobs announced the birth of the Macintosh – the first commercially successful small computer with a graphic interface.
What if technology could bring an Adele or Kings of Leon concert to your bedroom? Not on TV or the internet – I mean IN your bedroom. Or Lang Lang playing Rachmaninov’s Third Piano Concerto in your living room? Or Michael McIntyre making you and your dinner party guests laugh, right before your eyes in your very own dining room? The technology to do just that is not so very far away.
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No, no, seriously – I really mean it. Stop reading NOW. It’s for your own good. This blog post will not change your life, it will not help get you a job if you don’t already have one, and it will not increase your productivity if you do. And, unlike some blog posts you may have read here on Creativepool, it does not contain an interesting interview, nor does it offer job-seeking advice – or, indeed, offer any opinions of any significant value. In short, it is five minutes of your life you will never get back. It will, however, make you more attractive to the opposite sex…
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You’re aware, I’m sure, of the internet. That unimaginably large archive of funny cat video clips and ladies in frilly pants – that thing. Well, as the aforementioned internet has grown to include Justin Bieber fan pages and Beatles songs on iTunes, ‘search’ has become a business bigger than Poundland. And you may well have heard of an outfit who’ve done alright for themselves by pointing internet users to pictures of people they hated at school and discount Ugg boots. They’re called Google.
Gazing with pride at your Mac iPad and feeling a bit trendy and cocky, you may have come across the message ‘Designed in California, built in China.’ Understandably, you’ve probably then moved on to a quick game of Angry Birds and thought no more about it. But behind that tag lies a tangled tale.
In two days time our lives, as we know them, are about to change forever. Why, you ask? Because the iPad is here of course. Do try to keep up, people.
This week, the soothsayers at BBC’s weather centre promised me the dizzying heights of 22 degrees Celsius. Frankly, that would make a nice change because spring so far this year has been rubbish. If I didn’t know better, I’d say that there was some conspiracy going on between British Gas, Npower and the weather fairies to make us keep our heating on all year round. But assuming we do get a barbecue summer as promised, and assuming opening my window just isn’t going to cool me down quick enough, I’m going to need some sort of fan in my slightly stuffy office.
Quietly Redundant – the future for the QR code?
Tuesday, March 27th, 2012So why have I never used a QR code?
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Tags: ads, advertisements, Advertising, agnecies, apps, augmented reality, Bluetooth, Digital, downloads, Jessica Hazel, Magnus Shaw, Magnus Shaw blog, marketing, myspace, posters, QR Codes, smart phones, Technology
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