When looking for the best and worst in the creative field, at least TV advertising saves time and effort. Simply pick a show, ensure it’s on a commercial channel and wait for the break. In those few, short minutes you’re more or less guaranteed to spot a minimum of one atrocity and hopefully, something quite delightful too.

And so it was last night. At a loss for anything half decent to watch (the channels seem to have abandoned bank holidays to a holding position of sheer mediocrity), I defaulted to ’10 Things I Hate About 1999′ with Robert Webb. It was actually slightly more amusing than it sounds, but what really stood out was the second commercial break. Embedded in the standard mix of forgettable plugs for anti-ageing gloop and heavily discounted couches, were two pieces of work which managed to capture all that is imaginative, crafted and classy as well as everything that is crass, glib and trite in telly advertising.

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