Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer proffering Mac skills, visual awareness or a way with colours? Is the copywriter serving up a way with words, a cleverness with headlines or the ability to spell? Probably. But it’s the ideas clients really want from us.
Posts Tagged ‘ideas’
Where now for the idea?
Thursday, October 21st, 2010Best of TED
Friday, June 18th, 2010
Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge ourselves in a bit of cherry picking and take a look at some of the best of TED?
Inspiration – where are you?
Wednesday, May 5th, 2010
Getting paid to be creative is for the most part, brilliant. You get to run down the deepest rabbit holes of your imagination, retrieve the most far fetched and wildest ideas and then present them to the wider world. There are other perks such as not having to wear a suit, rarely having to start work before 10am and not being frowned upon when a force five hangover is taking hold (hedonism goes hand in hand with creativity). In this game your biggest enemy is not your boss or your co-workers, it’s yourself, or to be more specific, that unpredictable little critter who pays you visits from time to time known as inspiration.
So you still want to be a copywriter …?
Thursday, March 31st, 2011You can read it here >
The intention was to provide a very basic guide for anyone considering a career in … well … copywriting. I thought it might attract a modest response, but the feedback was astonishing. In fact, the piece still generates enquiries – I had an email from someone who had read only two days ago.
But perhaps the most impressive outcome was the success one reader has had in pursuing her writing ambitions. I am absolutely certain it has been her determination and talent that have carried her forward, but if the article gave her a bit more confidence or helped things along in any way, I couldn’t be more delighted.
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