They’re at it again, those craaaaazy French Connection people, with their slightly annoying advertising campaigns. The Spring/Summer 2011 collection has recently been unveiled, with the slogans ‘You are Man?’ and ‘You are Woman?’ Now, first things first – try saying those phrases without sounding like a caveman. Manage it? Then I bet you sounded like Manuel from Fawlty Towers instead. WTF, FCUK?
(more…)
Posts Tagged ‘FCUK’
You Are Man (in need of article)?
Monday, March 28th, 2011What is the last taboo in advertising?
Thursday, July 29th, 2010
Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says:
“I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.”
It’s a nice sentiment, but perhaps a little too idealistic. In these risk-averse times corporate marketing rarely troubles accepted creative boundaries.
(more…)
This Is The Man – but what is the point?
Monday, April 12th, 2010
I’m blogging this week from sunny Malta. I’m not showing off (well, maybe just a bit – I did brush shoulders with La Toya Jackson in the marina this afternoon, as it happens) but I’m mentioning that I’m in Malta because I was interested and slightly annoyed to see French Connection’s 2010 “This Is The Man” campaign emblazoned across various bus stops and billboards. (more…)