“After all, one knows one’s weak points so well, that it’s rather bewildering to have the critics overlook them and invent others.”
Edith Wharton
If there’s one word to be heard in every creative studio in the country, at least once a day, it’s ‘subjective’.
Whether it’s a debate about the benefits of monochrome photography versus colour imagery, long headlines as opposed to snappy straplines, pack shots or lifestyle visuals, blue backgrounds or red tints – you’ll find someone in favour and another against. So it would appear the value of creative work is subjective and opinions are like bumholes – everyone has one.




Creativity: career or calling?
Thursday, September 16th, 2010This all stems from a conversation I overheard in a digital agency recently. Two designers were sharing a coffee break and discussing employment options. Eavesdropping, I was rather surprised to find their exchange mostly concerned salary, benefits, hours, and job titles. Now, ambition is no bad thing – but to me, it was their omission of design in the equation that took me aback. Their priorities were prospects, promotions and pensions. Career stuff. Creative possibilities weren’t even on the agenda. (more…)
Tags: ambitions, calling, career, coffee, Creative, creativity, employment, feelance, five year plan, Heseltine, industry, job titles, jobs, Magnus Shaw, money, pension, roles, shirts
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