Posts Tagged ‘Christmas’

Twenty & twelve predictions for 2012

Thursday, December 29th, 2011

As a new year beckons, I am very happy to take on the burden of predicting exactly what will be happening in the twelve months to come. Should none of these occur, please speak to my lawyer.

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Help yourself

Thursday, December 22nd, 2011

Merry Christmas? Times are as hard as a granite boulder, encased in steel, painted in superglue and treated with a rare carbon compound.

Broke is what we are.

Blame a multitude of politicians and stab an accusing finger in the direction of international bankers and I will be with you, brothers and sisters. Had the former been watching the latter, we may not be in this sorry situation. Add to this negligence a patchwork government hell-bent on hobbling the voluntary and public sectors and we’re staring down the wrong end of a long, bleak winter. But again, what’s to be done? In the creative industries, can we really lighten this crushing load in any meaningful way? I feel certain we can.

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The Mind Boggles

Monday, January 3rd, 2011

Ah, Christmas. Missing it already… Well, actually, I’m glad to see the back of it for another 50 weeks or so, but there is one thing which I do always enjoy about it: the post-Christmas dinner party games. Why? Because I usually win – and for a very good reason.
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The unreliable guide to Christmas

Thursday, December 23rd, 2010

It’s Christmas Day. The dog has polished off the sherry and Grandma is nibbling at the turkey carcass. You’re settling down to watch Gremlins 2 but it’s not on. It’s snowy, but you can’t really remember when it wasn’t. In five minutes you’ll be press ganged into playing Guitar Hero for two hours …

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Swings and roundabouts – the best and worst TV ads of 2010.

Thursday, December 9th, 2010

My blogging colleague John Fountain emailed me last week to point out the year was coming to a juddering halt and suggest this was a good time to reflect on the months gone by. A fine idea and one that could lead to an examination of general elections, snow and celebrities with tropical diseases. But this is a creative industry website for creative industry types and everyone knows we only see the world in terms of advertising (or is that just me?). So without further ado, strike up the Pick of the Pops music and let’s name the best and worst TV ads of the last twelve months.

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Why premature Christmas advertising can sod off.

Wednesday, October 20th, 2010

Autumn – a time for snuggling up, watching leaves fall, eating copious amounts of soup and preparing for Halloween and Bonfire Night. Somewhere in the midst of these long nights and frosty mornings lies Christmas. Yes, yes, we know its coming but it’s still quite a way off and talking about it come October is something of a taboo. This is why the general public gets somewhat riled when the corporate giants start shoving it in our faces no sooner than we have unpacked from our summer holidays.

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Failure to launch: why some brands don’t make it.

Thursday, October 7th, 2010

Perhaps it’s the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it.

The history of global commerce is littered with stories of massive investment, followed by abject disaster. And we might imagine that for every failure the marketeers become smarter and the number of products on the scrapheap becomes smaller. That would seem logical, but when it comes to launching brands, logic is not always high on the agenda.

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