“After all, one knows one’s weak points so well, that it’s rather bewildering to have the critics overlook them and invent others.”

Edith Wharton

If there’s one word to be heard in every creative studio in the country, at least once a day, it’s ‘subjective’.

Whether it’s a debate about the benefits of monochrome photography versus colour imagery, long headlines as opposed to snappy straplines, pack shots or lifestyle visuals, blue backgrounds or red tints – you’ll find someone in favour and another against. So it would appear the value of creative work is subjective and opinions are like bumholes – everyone has one.

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