Posts Tagged ‘Ashley Morrison’

All in the name

Saturday, May 12th, 2012


In the past, we bloggers at Creativepool have given our opinions, advice and guidance…whether you asked for it or not! Hey, that’s blogging for you. The internet is a free-for-all where anyone can purport to be an “expert”, but luckily, at Creativepool, we have standards and experience. Just don’t believe everything you read on LinkedIn discussion forums; some of the nonsense I’ve read on there, honestly…

Anyway, today the tables have turned. I want YOUR opinion. Or advice or feedback or criticism. You see, I’m choosing a company and domain name. Oh, and I may want a designer’s help with a logo, too.
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Ma’amite. A love or hate tribute to Her Majesty

Wednesday, May 2nd, 2012


Marmite, that Great British institution which we either love or hate – or love to hate, in some cases – has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma’amite in honour of the Queen’s Diamond Jubilee this year, then I will go all Wayne’s World on him and start shouting, “We’re not worthy! We’re not worthy!” while doing the arm-wavy thing at their feet. For that, ladies and gentlemen of the creative world, is a stroke of genius.
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Job Idol (Britain’s Got The CV Talent X Factor?)

Saturday, April 28th, 2012

I’m a bit of a sad case. I like American Idol. There, I’ve said it. I prefer it to the UK version of The X Factor, largely because it hasn’t got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than in Britain. And I vaguely fancy Jennifer Lopez. That said, I quite like Simon Cowell, in fact – the TV giant and “talent guru” we love to hate. But the thing that’s wrong with most of these shows – and Cowell is in no small way responsible for this, because he puts people through who are simply good telly – is that the best people don’t always win. Or, in employment terms, the best candidate doesn’t get the job. See where this is going?
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Abstract product design: one bar of Hope, please

Saturday, April 21st, 2012

Being the product-loving and recession-conscious consumers that we are, we all want to get as much for our cash as we can. And in some ways, that even applies to giving to charity. People will admirably train themselves to death to run the London Marathon in aid of Cancer Research – yes, partly because it’s a great cause, but the personal achievement side is, I would venture to suggest, just as important. One to tick off on the list of ‘trendy things to do before I’m 50′.
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50 Years of Sunday Times Magazine Covers

Monday, February 13th, 2012

“My God, this is going to be a disaster,” said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper – a maverick step forward and gamble when newspapers were just that: papers full of news. Colour photographs? Who on earth would be interested in those?
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Product design to kill for: designer coffins

Monday, January 30th, 2012

Unless you’re getting on a bit, you probably haven’t given much thought to what sort of coffin you’d like to be buried in when the time comes. There’s a funeral director in Golders Green that displays one in his window with a picture of a Spitfire wrapped all the way round it and with a load of poppy petals fluttering around it, and I remember thinking at the time that it just looked a bit naff. Fair enough, I get that some people – or their relatives, at least – might want a nice coffin made from decent quality wood with some nice velvet lining when they shuffle off their mortal coil. But, not being religious, even that seems to me to be a bit of a waste considering it’s either going to be burnt pretty much instantly or eaten by worms. Sorry if that offends, but that’s the truth. In fact, my father has already told us that he’s quite happy for us to dump him in a dustbin and spend the money on a nice weekend away somewhere instead. But when I was at the Royal Festival Hall over the weekend, I came across the exhibition ‘Death: Southbank Centre’s Festival for the Living’, displaying a truly astonishing array of designer coffins. Some of them made me laugh out loud. Had I missed the point?
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Design for Living: a Room for London

Monday, January 23rd, 2012

As installations go, A Room for London is about as unique an example as you’ll ever find. A one-bedroom apartment in the shape of a boat, it’s perched high on the roof of the Queen Elizabeth Hall on London’s South Bank. Chosen from over 500 entries from architects and artists around the world as part of London’s Cultural Olympiad, A Room for London was designed by David Kohn Architects and Fiona Banner, and produced by Artangel, Living Architecture and the Southbank Centre. An incredibly ingenious and original design, it is arguably the most unique place anyone could ever stay in London.
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i love apostrophe’s me

Monday, January 16th, 2012


Yes, I KNOW the apostrophe shouldn’t be there. Just as I know that there should be a comma before “me” (although arguably “me” should be replaced by “I do”, were it not there for the sake of comedy) and there should be a capital letter at the start of a sentence. The question is, why don’t the power’s that be (oh, sorry, I’ve done it again) at Waterstone’s feel that it’s important?
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Clothes to die for

Monday, January 2nd, 2012

No, that’s not the message on the card accompanying a Christmas present from me to my wife. I have more sense than to choose an item of clothing for her – or at least if I do, I keep the receipt somewhere VERY safe. Nope, the title of this week’s blog is based on the fact that, at the end of 2011, one of the world’s dictators went all festive and released his own fashion label in time for Christmas.
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Creative copywriting – the rude approach

Tuesday, December 20th, 2011

Work at this time of year often slows down, which can make things tough for freelancers who don’t have a steady stream of work from a steady stream of clients. So sometimes one needs to get a bit creative in order to win a pitch…or even pitch for work which doesn’t actually exist. However outstanding the CV, it seems to me that employers often simply don’t have time to scour it or read the carefully worded covering letter, or click through to online links to one’s work or portfolio. So how can you grab the attention of a potential new employer instantly? Well, there are many ways, but a golden key to it lies in your creativity. And, if you want to be a creative copywriter, you should be brimming with ideas.
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