Yesterday we had a few sniggers in the studio. The reason being our favourite Flash designer Pabs had to attend a client meeting. Now Pabs is from Cuba so he doesn’t have a firm grasp of the correct dress code for client meetings. In truth he doesn’t really get clothes much at all. In default mode his typical wardrobe would be a smiley face t-shirt, low rider jeans and trainer laces running around the floor like roots from a tree. So yesterday morning, to our surprise, he walks in with a striped white shirt, eye-wateringly tight slacks and on the waist a ‘statement’ belt covered in gunmetal pyramid studs. He wasn’t at all happy about wearing this particular attire. Pabs is his own man and as he grimly walked past my desk, under his breath he muttered something about “selling out to The Man.”
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Posts Tagged ‘art director’
What to wear when addressing a client.
Friday, May 27th, 2011Fresh air. Can we save the great radio ad?
Thursday, May 12th, 2011
One of my first jobs in the creative business was one of the most enjoyable: writing and producing radio ads. At the time, almost all advertising platforms relied on the combined skills of an art director and a copywriter, but radio was the sole preserve of the writer. It was our moment in the sun. It also gave me the opportunity to work with some fairly famous folk like Christopher Lee (Dracula) and John Hannah (now the voice of the Co-Op).
So you still want to be a copywriter …?
Thursday, March 31st, 2011
Last year I wrote an article for CreativePool called ‘So You Want To Be A Copywriter?’.
The intention was to provide a very basic guide for anyone considering a career in … well … copywriting. I thought it might attract a modest response, but the feedback was astonishing. In fact, the piece still generates enquiries – I had an email from someone who had read it only two days ago.
But perhaps the most impressive outcome was the success one reader has had in pursuing her writing ambitions. I am absolutely certain it has been her determination and talent that have carried her forward, but if the article gave her a bit more confidence or helped things along in any way, I couldn’t be more delighted.
Meet Paul Burch. Creative Director, Publicis.
Friday, February 18th, 2011
Paul is someone who stands out from the crowd. First because he has plenty of talent. Second because he is very tall. I climbed on a step ladder and asked him how he started and his time at Legas Delaney and Burkitt Weinreich Bryant.
Meet Jonathan Wilcock. Owner of Remedy Creative
Friday, November 19th, 2010
Based in Tunbridge Wells, Remedy is a small but beautifully proportioned creative agency with a ‘whatever it takes’ attitude. Overseeing the running of the busy shop is creative supremo Jonathon Wilcock.
Meet Alex Bamford. Art director and photographer.
Friday, October 15th, 2010
Alex has been working in advertising for over 25 years. Today he works on the Land Rover, Lloyds and Dell accounts for RKCR/Y&R. Not content with working in one of the best agencies around, he also spends much of his spare time stuck behind a tripod, looking through a tiny little window, dreaming up a whole bunch of very interesting images
What a pair.
Thursday, October 20th, 2011A great philosopher once said (or perhaps it was Kylie, now I think about it), “Better the devil you know, than the devil you don’t”. Whoever, to my mind, it was the winning principle behind the classic, advertising agency creative team.
Take one copywriter, find an art director of a similar standard and level of experience, and introduce them to each other. Ensure they stand a reasonable chance of exchanging the odd civil word, bung them a couple of briefs and if the resulting work is on target – or at least, shows some promise – bingo! You have yourself a creative team.
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