Last night it was announced that the British Designer Samuel Wilkinson and the supporting product design company Hulger have scooped the Brit Insurance Design of the Year award with their innovative redesign of the low-energy light bulb.
The award was presented by the jury chair Stephen Bayley, he states “The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.”




The gong remains the same. Is it worth winning awards?
Thursday, December 2nd, 2010(more…)
Tags: account, ambitions, Awards, ballroom, bash, campaigns, chaff, chip shop, client, clients, concept, Creative, creative director, dinner, effectiveness, ego, elephant, failure, gong, independence, judges, lubricate, Magnus Shaw, manager, outcomes, oxygen, results, sales, statistics, wheat
Posted in Advertising, Awards, Awards, Careers, Comment, Copywriting, Creative, Design, Events, News, Uncategorized | 1 Comment »