Archive for the ‘Current affairs’ Category
Wednesday, April 11th, 2012

Channel 4 is fast becoming the most edgy and controversial TV channel us Brits have ever had. Whether it’s focusing on teenage hedonism in Skins, showing grisly private bits in Embarrassing Bodies or exposing political corruption in Sri Lanka’s Killing Fields Channel 4 have pretty much nailed it in terms of getting our bums firmly settled in our sofas.
Taboo subjects are surely helping to grow viewing figures but Channel 4 may be in danger of pushing it too far. This year they have already been in trouble with the Advertising Standards Authority twice, both in connection with billboard advertising for Big Fat Gypsy Weddings and currently, The Undateables. So where is the line between challenging people’s preconceptions and indulging in outright voyeurism?
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Tags: Advertising Standards Authority, ASA, Big Fat Gyspy Weddings, billboards, Channel 4, Jessica Hazel, The Undateables
Posted in Advertising, Current affairs, TV | No Comments »
Tuesday, April 10th, 2012
The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and trepidation, thousands of people are entering the CV bear pit every day – but the level of competition means success can be highly elusive and rejection a harsh and repetitive experience. Such is the joyous reality of a compromised economy.
However, the most common complaint from job seekers tends not to be the rejections but the complete lack of any response whatsoever. Personally, I consider this to be the height of rudeness, demonstrating contempt for talented people and reflecting extremely badly on the company. That said, the ill-considered, conceited rejection letter can be just as bad.
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Tags: application, career, email, Facebook, job, job seeker, letter, money, recession, rejection letter, writer, writing
Posted in Advertising, blog, Careers, Comment, Copywriting, Creative, Current affairs, Freelancing, News, recruitment, Social media, Technology, Uncategorized | 7 Comments »
Thursday, April 5th, 2012
Easter’s a bit confusing, isn’t it? I’ve managed to get my head around the crucifixion being on ‘Good’ Friday and Easter weekend falling on different dates every year – but now I find myself befuddled by the whole egg thing. Try as I might, I simply can’t find a reference to breakfasty ovoids in the Easter bit of The Bible. As it turns out, I’ve been looking at the wrong book and the wrong religion. The eggy stuff comes from the pagan tradition, representing new life and the emerging Spring.
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Tags: Advertising, Bournville, brand, Cadbury, chocolate, Creme Egg, Easter, egg, factory, foil, fondant, Goo, Good Friday, sweets, yolk
Posted in Advertising, blog, branding, Copywriting, Creative, Current affairs, Design, Iconic, logos, TV, Uncategorized | No Comments »
Tuesday, April 3rd, 2012
I suppose when you create the most useful invention since the Corby Trouser Press, you have the right to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the fourth month.
Friends, for your inspection and enjoyment, we bring you the top ten Google April Fool gags.
One more thing. Only nine of these are real Google April Fools. One is an invention of the great minds at Creativepool. But which one?
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Tags: April, April Fools, fool, fools, Google, search, search engine, tradition, trick
Posted in blog, branding, Careers, Creative, Current affairs, Digital, Games, Iconic, New ideas, News, recruitment, Social media, software, Technology, Uncategorized | No Comments »
Thursday, March 29th, 2012
My late stepfather, Michael Paul, was a floor manager on Coronation Street and latterly a film producer with Sheffield University. But he began his career at the Central Office of Information (COI).
While Coronation Street continues to thrive, the COI is no more.
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Tags: Central Office Of Information, Charley The Cat, coalition, COI, Coronation Street, government, Green Cross Man, jobs, Magnus, Magnus Shaw, Magnus Shaw blog, Michael Paul, Sheffield University
Posted in Advertising, blog, branding, Careers, Comment, Creative, Current affairs, Design, Iconic, News, TV, Uncategorized, Video | No Comments »
Tuesday, March 27th, 2012
I’m not a classic early adopter. I don’t queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify accounts and even owned a mini-disc player when portable CD machines were the norm.
So why have I never used a QR code?
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Tags: ads, advertisements, Advertising, agnecies, apps, augmented reality, Bluetooth, Digital, downloads, Jessica Hazel, Magnus Shaw, Magnus Shaw blog, marketing, myspace, posters, QR Codes, smart phones, Technology
Posted in Advertising, blog, branding, Comment, Creative, Current affairs, Design, Digital, logos, New ideas, Social media, software, Technology, Video | 1 Comment »
Thursday, March 22nd, 2012
Remember the scene in Pulp Fiction when Sam Jackson and John Travolta are discussing Big Macs? Travolta (as hitman Vincent) is amazed to learn the burger is called a Royale in Parisian outlets, assuming McDonalds restaurants to be identical the world over.
In reality, of course, nobody dropping in for a Big Mac in any territory, from Red Square to Rangoon, would be too surprised. Allowing for slights tweaks in the recipe (halal in Muslim countries, kosher in Israel) and, as in France, some creativity with the menu, Vincent would always find his dining experience reassuringly familiar. Indeed, this is the food chain’s whole market position: wherever you are, whatever you’re doing you only need to look for the golden arches to be sure of a reliable burger experience.
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Tags: 7Up, branding, brands, Coke, consumers, Fanta, globe, holidays, planet, snobbery, Travel, West, world
Posted in Advertising, blog, branding, Comment, Creative, Current affairs, logos, software, Travel, Uncategorized | No Comments »
Thursday, March 15th, 2012
Social media – that’s where it’s at. Who needs those expensive telly spots, press spreads and billboards, when hip digital networks offer untold benefits for your brilliant campaign at a fraction of the cost? In the past, I have written that customer engagement via these sites may well be the only game in town. I’m happy to admit I was probably being a touch bold. In truth, very few brands are actually taking the plunge and completely eschewing traditional platforms for the brave new world. But, Cillit Bang is the exception, promoting and selling the new ‘All In 1 Dish And Surface’ cleaner on facebook alone.
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Tags: Advertising, Barry Scott, Cillit Bang, cleaning, Facebook, fans, friends, Harry Scott, Magnus Shaw, Magnus Shaw blog, marketing, sales, Social media, social networks, TV
Posted in Advertising, blog, branding, Comment, Copywriting, Current affairs, Digital, New ideas, Social media, TV, Uncategorized | No Comments »
Tuesday, March 13th, 2012
Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where the desert meets the Red Sea.
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Tags: Adshels, desert, egypt, internet, Nokia, phones, posters, Sinai, Travel, TV
Posted in Advertising, blog, branding, Comment, Copywriting, Creative, Current affairs, Travel, TV, Uncategorized | No Comments »
Tuesday, March 6th, 2012
It’s not hard to get folk to look at your message. All you need is a few million quid and an advertising agency eager to spend it. But now and again, you need something more, something immediate and a bit more punchy. This is when the publicity stunt comes in handy. Celebrity status flagging? Product launch a bit sluggish? Angry protest not quite sparking a revolution? A bit of creative thinking and a lot of chutzpah can be just as effective as a global TV campaign. Here’s how it’s done:
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Tags: animals, Britney Spears, Greenpeace, John Lennon, Madonna, Michael Jackson, models, peace, PETA, PR, publicity, punk, Rock Hudson, sex pistols, stunts, Yoko Ono
Posted in Advertising, Best and worst, blog, branding, Comment, Creative, Current affairs, Iconic, New ideas, News, photography, Uncategorized | No Comments »
Thanks but no thanks – the rejection letter from hell.
Tuesday, April 10th, 2012However, the most common complaint from job seekers tends not to be the rejections but the complete lack of any response whatsoever. Personally, I consider this to be the height of rudeness, demonstrating contempt for talented people and reflecting extremely badly on the company. That said, the ill-considered, conceited rejection letter can be just as bad.
(more…)
Tags: application, career, email, Facebook, job, job seeker, letter, money, recession, rejection letter, writer, writing
Posted in Advertising, blog, Careers, Comment, Copywriting, Creative, Current affairs, Freelancing, News, recruitment, Social media, Technology, Uncategorized | 7 Comments »