Archive for the ‘Current affairs’ Category

What’s the problem with the Big Fat Gypsy Weddings campaign?

Thursday, February 16th, 2012

This week Channel 4 has attracted considerable attention. Its high-profile, much discussed ‘documentary’ strand Big Fat Gypsy Weddings has returned to a big fat viewing audience and water-cooler debate over the style merits of pineapple themed dresses. But the marketing campaign for the series has also brought the channel to the notice of the Advertising Standards Authority, which has received just under a hundred complaints.

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Where’s the love? Have we had enough of sex in advertising?

Tuesday, February 14th, 2012

Valentine’s Day and again I am forced to spend the morning clearing the avalanche of envelopes from my hallway. I had no idea HMRC were so sentimental. However, it does set me pondering the role of romance in advertising.

For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist publications, despite the acknowledged value of the ‘pink’ pound). It’s a proven strategy and certain goods have decided they must be inextricably linked with romantic relationships and are constantly searching for new ways to push that message.

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Room 101 – ten things to hate about TV advertising

Thursday, February 9th, 2012

If you look to the left, you’ll notice this is the one hundred and first column I’ve written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to pinch an idea from the BBC and consign ten aspects of TV advertising to a virtual dustbin with a yank of a handle and a sickening thud. Should you wish to disagree, I’d heartily encourage you to use the comments facility at the foot of this piece, rather than hunting me down like a frightened hound. Now, if it’s all the same to you, I’ll begin …

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We’re all writers now. How recession damages copywriting.

Thursday, January 26th, 2012

There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency briefs.

Only fool wouldn’t come to the conclusion that the industry’s finances are sinking faster than Simon Le Bon’s yacht. Still, any seasoned freelance copywriter has seen all this before. Recession follows boom as surely as a belch follows a can of cola and things will surely come right. And they will.

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Take your pick. Why consumer choice is not always a good thing.

Thursday, January 19th, 2012

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, facebook and twitter will open up a treasure trove of commerce.

Against this backdrop, Dutch airline KLM is offering its passengers the chance to select the person they sit next to on a flight, based on their social media profile. Leaving aside the horror every good Englishman feels when faced with the prospect of making small talk with strangers, isn’t this all a bit unnecessary? Can we not be relied upon to simply ‘play nicely’ with our fellow travellers, without vetting them over the net? Don’t people just sleep and read on a flight anyway?
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Less than meets the eye

Thursday, January 5th, 2012

We’ve been spoilt. The delights of the modern media have ruined us. Our predecessors would have little or no idea what a polar bear was, let alone be presented with the vision of one giving birth to unbelievably sweet baby polar bears. But now, we merely have to activate the shimmering screen in our lounge rooms, settle back with a mug of Horlicks and the majesty of the Arctic giant reproducing is displayed in HD colour. But do we gasp in awe? Do we shed a silent tear at the sheer beauty of the wondrous event? Do we heck.  Instead, we rush to the Radio Times website and type away like a secretary on speed, denouncing the whole charade because we suspect the scene was filmed at Bristol Zoo and not the Tundra.

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Twenty & twelve predictions for 2012

Thursday, December 29th, 2011

As a new year beckons, I am very happy to take on the burden of predicting exactly what will be happening in the twelve months to come. Should none of these occur, please speak to my lawyer.

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Help yourself

Thursday, December 22nd, 2011

Merry Christmas? Times are as hard as a granite boulder, encased in steel, painted in superglue and treated with a rare carbon compound.

Broke is what we are.

Blame a multitude of politicians and stab an accusing finger in the direction of international bankers and I will be with you, brothers and sisters. Had the former been watching the latter, we may not be in this sorry situation. Add to this negligence a patchwork government hell-bent on hobbling the voluntary and public sectors and we’re staring down the wrong end of a long, bleak winter. But again, what’s to be done? In the creative industries, can we really lighten this crushing load in any meaningful way? I feel certain we can.

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Strife is tweet – a top ten of Twitter scandals

Thursday, December 15th, 2011

1. Social sausage
Anthony Weiner (oh the irony!) denied everything and blamed hackers (they always do), when a photo of his genitals was tweeted from his account and sent to a woman in Seattle. The problem was that Weiner, at the time, was one of the nation’s most powerful congressmen and the favourite to become Mayor of New York in 2013. The global media wouldn’t let it drop – probably because there were so many gags to be cracked about his name.

Eventually he caved and admitted the weiner in the photo was Weiner’s weiner. It cost him his 12 year position in the House of Representatives and, of course, the mayoral election race.  

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