Archive for the ‘Current affairs’ Category
Thursday, February 16th, 2012
This week Channel 4 has attracted considerable attention. Its high-profile, much discussed ‘documentary’ strand Big Fat Gypsy Weddings has returned to a big fat viewing audience and water-cooler debate over the style merits of pineapple themed dresses. But the marketing campaign for the series has also brought the channel to the notice of the Advertising Standards Authority, which has received just under a hundred complaints.
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Tags: ASA, Big Fat Gypsy Weddings, bigger, Channel 4, complaints, fatter, gypsier, London, Magnus Shaw, Magnus Shaw blog, travellers, TV
Posted in Advertising, blog, Comment, Copywriting, Creative, Current affairs, Interviews, New ideas, TV, Uncategorized, Video | 1 Comment »
Tuesday, February 14th, 2012
Valentine’s Day and again I am forced to spend the morning clearing the avalanche of envelopes from my hallway. I had no idea HMRC were so sentimental. However, it does set me pondering the role of romance in advertising.
For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist publications, despite the acknowledged value of the ‘pink’ pound). It’s a proven strategy and certain goods have decided they must be inextricably linked with romantic relationships and are constantly searching for new ways to push that message.
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Tags: Advertising, blog, branding, coffee, Gold Blend, Hello Boys, Kylie, love, Magnus Shaw, relationships, romance, sex, TV, Valentines day
Posted in Advertising, art, blog, branding, Comment, Creative, Current affairs, Iconic, TV, Uncategorized, Video | No Comments »
Thursday, February 9th, 2012
If you look to the left, you’ll notice this is the one hundred and first column I’ve written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to pinch an idea from the BBC and consign ten aspects of TV advertising to a virtual dustbin with a yank of a handle and a sickening thud. Should you wish to disagree, I’d heartily encourage you to use the comments facility at the foot of this piece, rather than hunting me down like a frightened hound. Now, if it’s all the same to you, I’ll begin …
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Tags: ad breaks, ads, Advertising, BBC, century, cheese, copywriter, Copywriting, hate, list, loans, Magnus, Magnus Shaw blog, media, poetry, Room 101, TV, worst
Posted in Advertising, Best and worst, blog, branding, Copywriting, Creative, Current affairs, Freelancing, News, TV, Uncategorized | No Comments »
Thursday, February 2nd, 2012
The connection between punk’s pop cultural movement and the political ideology of ‘anarchy’ stems from the 1976 debut single from Sex Pistols: ‘Anarchy In The UK’. The Pistols weren’t actually a political or anarchist band, more of an art statement, and their reference to ‘anarchy’ was a statement of provocation and disgust rather than a manifesto. They did, after all, sign to three major record labels and fought tooth and nail for the money they earned.
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Tags: anarchy, blog, corporate, Crass, Dave King, Hardware, logo, logos, Magnus, Magnus Shaw, music, Penny Rimbaud, politics, punk, sex pistols, stealing, theft
Posted in art, blog, branding, Comment, Creative, Current affairs, Design, Fashion, Fashion Design, logos, music, News, Typography, Uncategorized | 1 Comment »
Thursday, January 26th, 2012
There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency briefs.
Only fool wouldn’t come to the conclusion that the industry’s finances are sinking faster than Simon Le Bon’s yacht. Still, any seasoned freelance copywriter has seen all this before. Recession follows boom as surely as a belch follows a can of cola and things will surely come right. And they will.
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Tags: art directors, blog, blogger, copywriter, copywriters, Copywriting, freelance, freelance writer, freelancing, Magnus Shaw, recession, spelling, writers
Posted in Advertising, blog, branding, Careers, Comment, Copywriting, Creative, Current affairs, Uncategorized | No Comments »
Thursday, January 19th, 2012
Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, facebook and twitter will open up a treasure trove of commerce.
Against this backdrop, Dutch airline KLM is offering its passengers the chance to select the person they sit next to on a flight, based on their social media profile. Leaving aside the horror every good Englishman feels when faced with the prospect of making small talk with strangers, isn’t this all a bit unnecessary? Can we not be relied upon to simply ‘play nicely’ with our fellow travellers, without vetting them over the net? Don’t people just sleep and read on a flight anyway?
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Tags: Advertising, America, Ashley Morrison blogger, blog, brands, choice, coffee, consumer, deli, Magnus Shaw, milk, mobiles, New York, NHS, phones, politics, sandwich, twitter, USA
Posted in Advertising, blog, branding, Comment, Creative, Current affairs, Digital, New ideas, News, Social media, Technology, Uncategorized | 3 Comments »
Thursday, January 5th, 2012
We’ve been spoilt. The delights of the modern media have ruined us. Our predecessors would have little or no idea what a polar bear was, let alone be presented with the vision of one giving birth to unbelievably sweet baby polar bears. But now, we merely have to activate the shimmering screen in our lounge rooms, settle back with a mug of Horlicks and the majesty of the Arctic giant reproducing is displayed in HD colour. But do we gasp in awe? Do we shed a silent tear at the sheer beauty of the wondrous event? Do we heck. Instead, we rush to the Radio Times website and type away like a secretary on speed, denouncing the whole charade because we suspect the scene was filmed at Bristol Zoo and not the Tundra.
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Tags: blog, Bristol Zoo, Cheryl Cole, hair extensions, Magnus Shaw, news, polar bears, Radio Times, shampoo, toothpate
Posted in Advertising, blog, branding, Creative, Current affairs, News, Technology, TV, Uncategorized | No Comments »
Thursday, December 29th, 2011
As a new year beckons, I am very happy to take on the burden of predicting exactly what will be happening in the twelve months to come. Should none of these occur, please speak to my lawyer.
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Tags: 2012, blog, Christmas, creativepool, humans, Jonathan Ross, lawyer, Magnus Shaw, new year, old father time, predictions, stuff, twitter
Posted in Advertising, art, Best and worst, blog, branding, Christmas, Comment, Copywriting, Creative, Current affairs, Education, Events, New ideas, News, Social media, Uncategorized | No Comments »
Thursday, December 22nd, 2011
Merry Christmas? Times are as hard as a granite boulder, encased in steel, painted in superglue and treated with a rare carbon compound.
Broke is what we are.
Blame a multitude of politicians and stab an accusing finger in the direction of international bankers and I will be with you, brothers and sisters. Had the former been watching the latter, we may not be in this sorry situation. Add to this negligence a patchwork government hell-bent on hobbling the voluntary and public sectors and we’re staring down the wrong end of a long, bleak winter. But again, what’s to be done? In the creative industries, can we really lighten this crushing load in any meaningful way? I feel certain we can.
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Tags: 2012, apathy, blog, blogger, business, Christmas, government, Magnus Shaw, new year, phone calls, work
Posted in Advertising, Best and worst, blog, branding, Careers, Christmas, Comment, Copywriting, Creative, Current affairs, Uncategorized | No Comments »
Thursday, December 15th, 2011
1. Social sausage
Anthony Weiner (oh the irony!) denied everything and blamed hackers (they always do), when a photo of his genitals was tweeted from his account and sent to a woman in Seattle. The problem was that Weiner, at the time, was one of the nation’s most powerful congressmen and the favourite to become Mayor of New York in 2013. The global media wouldn’t let it drop – probably because there were so many gags to be cracked about his name.
Eventually he caved and admitted the weiner in the photo was Weiner’s weiner. It cost him his 12 year position in the House of Representatives and, of course, the mayoral election race.
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Tags: 50 Cent, blog, blogs, Magnus Shaw, scandal, Social media, twitter, Weiner
Posted in Advertising, Best and worst, blog, branding, Comment, Creative, Current affairs, Digital, New ideas, News, Social media, Uncategorized | No Comments »
What’s the problem with the Big Fat Gypsy Weddings campaign?
Thursday, February 16th, 2012(more…)
Tags: ASA, Big Fat Gypsy Weddings, bigger, Channel 4, complaints, fatter, gypsier, London, Magnus Shaw, Magnus Shaw blog, travellers, TV
Posted in Advertising, blog, Comment, Copywriting, Creative, Current affairs, Interviews, New ideas, TV, Uncategorized, Video | 1 Comment »