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Last night it was announced that the British Designer Samuel Wilkinson and the supporting product design company Hulger have scooped the Brit Insurance Design of the Year award with their innovative redesign of the low-energy light bulb.
The award was presented by the jury chair Stephen Bayley, he states “The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.”
It’s been almost a year since a folding plug won the 2010 Brit Insurance Designs and thank goodness it did, where would we be now without our folding plugs? Hmm. Have you ever seen one being used or being sold in a shop? Not I. But that was last year, so let’s move on and hope that is year’s winner will offer something a little more life changing. The seven category winners have now been announced by the board at the Design Museum and here they are…
Last week, in a mid-awards season but pre-Oscars bout of celeb watching, I commented on the saving grace of the classic dinner jacket – the saving grace being that it allows men not to have to think too much about what to wear if required to be exceptionally natty. In light of Mickey Rourke’s effort a few years ago, I didn’t really expect to be surprised at anyone’s appearance last night at the 2011 Academy Awards. But my cereal-filled spoon stopped just short of my mouth this morning when Grizzly Adams accepted his award for Best Supporting Actor. Turns out it was Christian Bale.
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We’re well into awards season now, with the Golden Globes and BAFTAs done and dusted and the Oscars to look forward to – especially if you’re a fan of The King’s Speech. The part of the event which I do find a bit of a bore, though, is the whole red-carpet-twirly bit. Frankly, I couldn’t care less what people are wearing as long as they look like they’ve scrubbed up a bit – unless they look completely idiotic, which can make it a bit more fun. But frankly, that sort of thing is more for the pages Heat magazine than a Creativepool blog. Interestingly, though, how often do you hear anyone comment in any great depth on how the men are dressed? It’s almost always the women. And for a very good reason…
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An exhibition showcasing the nominees for the fourth annual Brit Insurance Design Awards has been unveiled to the public today at The Design Museum.
As usual the categories cover architecture, fashion, furniture, graphics, interactive, product and transport and will be mulled over by an elite jury consisting of chairman Stephen Bayley, art and design curator Janice Blackburn, graphic designer Mike Farrow, novelist Will Self, pro vice-chancellor of Kingston University Penny Sparke, co-founder of digital agency ‘Poke’ Simon Waterfall and Bill Moggeridge, director of the Cooper-Hewitt National Design Museum in New York.
My blogging colleague John Fountain emailed me last week to point out the year was coming to a juddering halt and suggest this was a good time to reflect on the months gone by. A fine idea and one that could lead to an examination of general elections, snow and celebrities with tropical diseases. But this is a creative industry website for creative industry types and everyone knows we only see the world in terms of advertising (or is that just me?). So without further ado, strike up the Pick of the Pops music and let’s name the best and worst TV ads of the last twelve months.
Awards are like oxygen. You don’t really pay them much attention unless you don’t have any. But these glittering prizes aren’t about inflated lungs, they are about inflated egos. If they do serve a purpose, it isn’t really to recognise talent, more to lubricate the commercial cut and thrust of the industry and shore up the fragile self esteem of its pawns and kings.
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The Pocket-lint awards are the longest running UK gadget and gizmo awards which happen each winter. Yesterday saw the announcements for the nominations for the 7th annual event.
“After all, one knows one’s weak points so well, that it’s rather bewildering to have the critics overlook them and invent others.”
Edith Wharton
If there’s one word to be heard in every creative studio in the country, at least once a day, it’s ‘subjective’.
Whether it’s a debate about the benefits of monochrome photography versus colour imagery, long headlines as opposed to snappy straplines, pack shots or lifestyle visuals, blue backgrounds or red tints – you’ll find someone in favour and another against. So it would appear the value of creative work is subjective and opinions are like bumholes – everyone has one.
David Ogilvy, the father of modern advertising.
Thursday, February 10th, 2011(more…)
Tags: Advertising, Aga cookers, Amish, biography, David Ogilvy, Dove, Fortune magazine, France, M&C, Martin Sorrell, Ogilvy Mather, profile, Puerto Rico, Rolls Royce, USA
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