Is design becoming a young person’s game? I spent an evening last week debating that point with a friend from another agency. His view was that designers who lose touch with the zeitgeist quickly lose their creative cutting edge.
So should we creative directors put more faith in the less experienced members of the team, giving them more opportunities to take the lead, overcoming our doubts that maybe they haven’t had enough client and project experience to really get to grips with the brief?

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Following on from my recent post, ‘Tips for students considering a career in graphic design’ it seemed like the next logical step to offer advice once you’ve decided to take the plunge and launch your career as a graphic designer.

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You are aware, I’m sure, that Prince William, heir to the throne, is to marry Kate Middleton at Westminster Abbey on 29^th April 2011. What you may not be aware of, however, is that the national celebration has caused an outbreak of organisations to jump on the bandwagon and create a “collector’s edition” design of their products.

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This is a guest article and is written by Jo Clarke – a candidate on Creativepool. With the help she received from the site and one of our bloggers, Magnus Shaw, she has achieved her dreams of becoming a copywriter. Read below as Jo recounts her journey:

“I am a copywriter.

It’s taken me seven years to write that.

Not because it took me over a year and a half to come up with each word (that would be silly), but because I’ve spent the majority of this time stuck in the ‘creative closet’.

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As Christmas fast approaches, millions will opt to spare themselves the crowded high street and instead settle down in front of the computer and do their shopping there.

Yet buying online has always had one key disadvantage: you have to wait.Not only that, but the inability to touch a product, try it on, feel how heavy it is or do anything else you would do on your typical high street excursion prevents online shopping being the perfect experience.

But technology is now coming online that could allow you to receive your goods straight away.

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There have been all sorts of predictions about the exact moment when newspapers will vanish. Anyone who has dared to put a date to the disappearance of newsprint has, naturally enough, suffered from much scorn.

But an Australian-based futurist, Ross Dawson, is clearly unworried by the inevitable brickbats that will strike him.

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The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary products. Even the ones based on reality, like Matt Weiner’s Mad Men, prompt mixed responses from genuine ad men, who have gone on record both stating that the series is entirely realistic and also that its world is a complete and total fabrication played up to make it an interesting thing to watch for forty minutes a week. Regardless, here’s a couple of lessons we can learn from advertising as we, the outsiders, get to see it. (more…)