If you’re in your late 40’s and happen to be passing the V&A between now and 12 August, go see the British Design 1948-2012 exhibition, for no other reason than the Bolan, Bowie, Eno, and Ferry stage outfits.
Author Archive
One for the Glam Rockers. British Design 1948-2012 exhibition
Monday, April 9th, 2012The best opening titles to movies
Friday, April 6th, 2012
Opening titles to a movie should tell us more than simply the name of the flick. At best they should draw us in, set the scene, tantalize, wake us up, introduce us to a weird new world, make us laugh or failing all that – just simply entertain.
The time they dropped 250,000 ping-pong balls down a hill in San Francisco.
Monday, April 2nd, 2012
Trying to sell a superior television to an audience via their old, antiquated sets has always been a challenge. At Fallon in 2005 they decided to create an ad that expressed the emotion of colour, rather than try and show any of the usual advanced technology.
Go big. 10 awesomely epic ads.
Friday, March 30th, 2012
From the moment the brief lands on the table and the creative team cast their eyes over the words “TV Script” the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts ‘GO BIG”. The one that doesn’t set any requirements on length, location or scope. The one that has Marty’s name all over it. The one that will push the boundaries of cinematic storytelling way beyond anything humanity has seen before. Yes as creative folk our dream is to create something mindblowingly awesome, and here today are ten occasions when the dream came true.
When movie trailers go too far
Monday, March 26th, 2012
Hollywood studios spend tens of millions of dollars on advertising, yet many of their trailers are utter rubbish. Or stupid. Or just plain wrong. Here we have a sample of trailers from various genres, each one a tad extreme.
Roald Dahl. More than mere talent
Friday, March 23rd, 2012
I’ve always been interested in creative people. Why they do what they do. Where their ideas come from. What makes them tick. Today, for no other reason than I want to, I thought I’d write something about a true legend and a prince among men: Roald Dahl.
8 great books for copywriters
Monday, March 19th, 2012
I don’t know about you but I’ve noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I’m not entirely sure why so many fancy their chances. I guess they believe they can write a bit. No doubt they’ve been told what a pleasant sort of life copywriting is and they rather fancy the idea of working from home. And maybe they’ve come to understand that it pays rather well, sometimes better than journalism and PR, and it can be more personally rewarding than account handling.
Don’t be worthy. Don’t be dull. Your folio is you.
Friday, March 16th, 2012
Tony Cullingham is principal of the famous Watford Creative Advertising course at West Herts College. The course at Watford is legendary and considered to be one of the very best in the UK. If you’re trying to break into the business it is said that Tony is one of the best to help you find a job. If you haven’t seen his website I’d seriously recommend you check it out (www.tonycullingham.com) because it is oozing with genius.
Words that Sell. Discounted tickets for one day writing conference at Bournemouth.
Monday, March 12th, 2012
Two bits of excellent news. First, there’s a conference for copywriters and wordsmiths happening in Bournemouth on 18th May this year. And second, readers of the Creativepool blog can enjoy a special discount.
Meet Gail Parminter. Creative Director at Madwomen.
Friday, March 9th, 2012
Gail has 20 years’ experience as an Advertising Creative and Creative Head in agencies such as Ogilvy & Mather, Bates Dorland, Ogilvy Action and Saatchi & Saatchi X. More recently, she’s helped set up an agency called Madwomen – an agency that specialises in advertising to the most crucial of today’s markets – women. She’s also speaking at the Women of the World conference at the Southbank Centre on 9th March, along with industry leaders including Andrew Cracknell, author of ‘The Real Madmen’ and Kate Stanners, ECD of Saatchi & Saatchi. She also recently appeared in Channel 4′s Mad Bad Ad Show with Mickey Flannagan and Mark Watson.