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The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to marketing sports shoes. Dan Weiden is impressed with their can-do attitude and says, “You Nike guys, you just do it.”
The rest, as they say, is history.
Jenny Odell is an aspiring artist in San Francisco who has been developing her work alongside a full time job. She didn’t think she would ever become an artist until she stumbled upon the idea of using the internet and it’s geographical tools to inform her work.
Animated music videos only crop up once in a blue moon but when they do they can really bring a song to life. As the number of animation techniques and styles has increased over time, the videos on offer have become increasingly diverse. Spanning through the decades, here are fifteen of the best animated music videos for your viewing pleasure.
As installations go, A Room for London is about as unique an example as you’ll ever find. A one-bedroom apartment in the shape of a boat, it’s perched high on the roof of the Queen Elizabeth Hall on London’s South Bank. Chosen from over 500 entries from architects and artists around the world as part of London’s Cultural Olympiad, A Room for London was designed by David Kohn Architects and Fiona Banner, and produced by Artangel, Living Architecture and the Southbank Centre. An incredibly ingenious and original design, it is arguably the most unique place anyone could ever stay in London.
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Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less.
Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, facebook and twitter will open up a treasure trove of commerce.
Against this backdrop, Dutch airline KLM is offering its passengers the chance to select the person they sit next to on a flight, based on their social media profile. Leaving aside the horror every good Englishman feels when faced with the prospect of making small talk with strangers, isn’t this all a bit unnecessary? Can we not be relied upon to simply ‘play nicely’ with our fellow travellers, without vetting them over the net? Don’t people just sleep and read on a flight anyway?
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‘Keep Calm and Carry On’ was the third in a series of Government-approved World War II posters to keep up morale amongst the people. The message was said to be directly from King George VI, the posters were white text on a red background with the only image being King George’s crown. The poster was created by an anonymous civil servant and he used his own font, an exact match still does not exist.
From cool and tasteful to wacky and downright weird, effective product packaging can enable a product to be seen in an entirely new light. Here are ten of my absolute favourites. From spaghetti to headphones, this list covers all and any types of product you can imagine.
Yes, I KNOW the apostrophe shouldn’t be there. Just as I know that there should be a comma before “me” (although arguably “me” should be replaced by “I do”, were it not there for the sake of comedy) and there should be a capital letter at the start of a sentence. The question is, why don’t the power’s that be (oh, sorry, I’ve done it again) at Waterstone’s feel that it’s important?
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We’re all writers now. How recession damages copywriting.
January 26th, 2012Only fool wouldn’t come to the conclusion that the industry’s finances are sinking faster than Simon Le Bon’s yacht. Still, any seasoned freelance copywriter has seen all this before. Recession follows boom as surely as a belch follows a can of cola and things will surely come right. And they will.
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